The market of Ecommerce is getting crowded. It is even said that in the next 5 years the trend of online spending will get doubled. That being said, you will have to be proactive and make competitive advantage of your own. It is to ensure that your online store will stand out among others and attract as much as possible customer. Your e commerce web design plays a big role in this matter.
- Make it an easy purchase
In customer perspective, the most troubling part of Ecommerce is the checkout process. Many websites make mistakes for this one. First, you shouldn’t make the checkout process in one page with all the information, terms and options in it. That will likely make the customer to miss some important parts. Next, don’t force the customer to register for purchase. Giving such a demand may discourage the customer. Lastly, make several payments available with keeping in mind that it has to be trusted. It will raise your reputation as well besides giving customer more option.
- Make things easy to find
In every online store navigation is an important thing. Although the right and left menu are better designed with full-width content, if customers can’t find what they are looking for easily the design will be pointless. Therefore, make it to be filter of the products to make easier search is for the best. Search tool is also important so put one and if possible make it as accurate and fast as possible, with a few clicks.
- Reassure your customers
It can be done by offering form of free shipping or cash-back policy. That will surely be your selling point if you make it obvious to customers. Put your promo bar somewhere that will eventually looked by the customer.
Make sure your service is as great as your product is the key of Ecommerce.